I started building websites back in 1994 (remember GeoCities anyone?) and haven’t really stopped since. I spent my college years cooped up in the lab building sites for the student union, newspaper and hosting Sweden’s first live webcast – of a student band festival.
In 1998 I started working as a web designer for a company called Allt om Stockholm, a CitySearch like local city guide and site, and in 2000 I moved on to another start-up in Stockholm called Dressmart.com. Dressmart.com was a high-end men’s fashion etailer which, regrettably, was way ahead of its time and couldn’t survive the imminent dot com bust that lay waste to most of the market later the same year.
That is when I was hired by Monster to move to London, where I learned that what I’d been doing all along wasn’t web design or web mastering but product management, the art of combining technology, design and business. As part of the European product management team I rolled out Monster’s first e-commerce offerings, the first applicant tracking systems and took Monster from 4 countries to 14 across Europe. My final role at Monster involved developing the solutions product suite – a combination of white-labeled job boards and enterprise class applicant tracking systems that formed Monster’s first foray away from transactional products into hosted software, the first application service provider (now more commonly known as SaaS) in the recruitment space.
After 6 1/2 years I decided to move on and joined the Financial Times, where I initially ran the online classifieds business before doing myself out of a job by acquiring exec-appointments.com to replace their online classifieds. I then moved on to formulating the Financial Times’ social media strategy, where I became addicted to Twitter and found my new job…
I joined Huddle as their VP of Product, taking over the product duties from one of the co-founders, introduced a lightweight product management process, did everything from strategy to hands on execution as a product owner, and started building the product and ux team.
In 2010 I founded ProductTank, a monthly meetup for product managers in London, the first of its kind. While I would have been happy to get 30 product managers in a room, today the group boasts 7,500+ members and 350+ attendees per event. In 2012 we took the meetup global, with events in Austin, New York and Amsterdam and are now the world’s largest product management community with meetups in over 140 cities around the world.
In 2011 I joined Covestor, the first marketplace for investment management, as Chief Product Officer. Covestor allows you to compare and select the best money managers, financial advisors, and successful investors and is backed by Union Square Ventures, Spark Capital and Amadeus Capital Partners. In 2015 we sold it to Interactive Brokers ($IBKR) and I exited the business.
In 2011 I also co-founded Mind the Product as a community blog to tie together our disparate communities. In 2012 I conceived, planned, curated and led the execution of our first annual conference – Mind the Product 2012. The conference has sold out every year since, with early bird tickets selling out in minutes, and received rave reviews. With annual conferences in both San Francisco and London gathering 1,500 passionate product people each, it is also the biggest and best product conference in the world. Join us at this years’ event.
In 2017 I co-authored the best-selling book Product Leadership: How top product managers launch awesome products and build successful teams, published by O’Reilly.
Today I am part of running Mind the Product full time, serve as an Executive in Residence for EQT, one of Europe’s leading private equity and venture capital firms, advise a few startups, and split my time between London and San Francisco.