Design better orgs, develop better leaders, build better products.
I help develop cross-functional organisations at all scales, coach product leaders, and align teams around delivering value and building products people love.
25 year product veteran
Over 25 years and across the globe, I’ve built my career as a product leader, founder, speaker, coach, facilitator, and advisor to executive teams. In that time, I’ve built products and product teams in startups such as Allt om Stockholm, Huddle, Covestor, and Cazoo as well as global brands such as Monster and the Financial Times.
Currently I’m the Product Partner at EQT Ventures, one of Europe’s Top 5 VC firms, on a mission to scale European startups to global winners.
In addition to helping companies deliver great products, I’m the Founder of ProductTank and Co-Founder of Mind the Product – together the world’s largest product management community with meetups in 215+ cities and annual conferences in London, San Francisco, Singapore, Hamburg, and Manchester.
And (not to brag, but) I also wrote the book on product leadership: I’m the Co-Author of Product Leadership: How Top Product Managers Launch Great Products and Build Successful Teams.
When Martin joined Huddle our product management was a total mess – he swiftly brought critical thinking and process into the equation, turning decision-making in this area from a black box into something the entire company could understand, appreciate and feed into.
Andy McLoughlin, OBE, Co-Founder of Huddle & Partner at Uncorked capital
Seasoned entrepreneurs and operators backing the next generation of founders
Fuelled by some of Europe’s most obsessive company builders, engineers, designers, marketeers, data scientists and scaling experts turned investors, EQT Ventures supports ambitious founders on their journeys to global success.
EQT Ventures is designed as a hybrid between a VC and a startup. There are the EQT Ventures funds, with just over €1.2 billion total capital raised, and some of Europe’s most experienced investment advisors, most of them company builders themselves. EQT Ventures is part of EQT, a differentiated global investment organisation with more than €62 billion in raised capital.
As a product partner I help all our portfolio companies with product org design, scaling, and strategy challenges.
Although one of Europe’s biggest funds, the EQT Ventures team is made up of incredibly strong operators turned investors. They really understand what it takes to build a business and we’ve had exceptional support in leadership, product, marketing, and more!”
Miki Kuusi, Co-Founder & CEO at Wolt
I talk a lot
I’m a regular speaker at companies, meetups, and conferences around the world, including Lean Startup Week, Silicon Slopes, and Stockholm Tech Fest. I’ve earned my speaking chops as MC and introducing keynote at #mtpcon, the largest product conferences in the world.
One of the best talks at Mind the Product was not even an official talk but the introduction by Martin Eriksson
Marty Cagan, SVPG
The best-seller on product leadership
Published by O’Reilly in 2017 and written with Nate Walkingshaw (CXO at Pluralsight) and Richard Banfield (VP of Design Transformation at InVision), my book Product Leadership has been widely regarded as the guide for how to launch successful products and build great teams.
Designers, engineers and product managers who’ve been looking to take the leap into leadership, look no further. This book distills the history and future of the field alongside insights from its luminaries and experts – an invaluable guide for leveling up your skills and execution.
Ryan Freitas, Product Design Director at Facebook
Recent articles
Read my latest thoughts on building products people love, that teams love working on.
Why Digital Transformation Requires Product Management
Digital transformation isn’t an IT project stuck in a cost centre or in an innovation lab. It has to reflect the existing company brand, values, and people while also refocusing the business on building continuous processes for discovering new ways to solve customer problems and deliver value.
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Why Autonomous Product Teams Work Better
Never forget that as a product leader you are only as good as your team, and setting up autonomous product teams for success and giving them the space to do their best is ultimately how you and your product will be successful.
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Product Management is a Team Sport
In almost every organisation product managers have no direct authority over engineers, designers, marketers or any other members of the product team. This oversight of organisational theory may seem like a bad thing on the face of it, but I disagree. It forces product managers to exercise true leadership, and not to manage by authority alone.