Design better orgs, build better products.
I help develop cross-functional organisations at all scales, aligning teams around delivering value and building products people love.
25 year product veteran
Over 25 years and across the globe, I’ve built my career as a product leader, founder, speaker, facilitator, and advisor to executive teams. In that time, I’ve built products and product teams in startups such as Allt om Stockholm, Huddle, Covestor, and Cazoo as well as global brands such as Monster and the Financial Times.
In addition to helping companies deliver great products, I’m the Founder of ProductTank and Co-Founder of Mind the Product – the world’s largest product management community with meetups in 185+ cities and annual conferences in London, San Francisco, Singapore, Hamburg, and Manchester.
And (not to brag, but) I also wrote the book on product leadership: I’m the Co-Author of Product Leadership: How Top Product Managers Launch Great Products and Build Successful Teams.
What I do
Whether you bring me on board (literally), need an interim CPO, or hire me to run a workshop or give a talk, I’ll help your company become a highly-skilled, product-focused organization that works well together.
Hire, scale, and develop autonomous, cross-functional teams
As an expert in what it takes to spin up, scale up, and shake up successful teams, I’ll make sure you’ve got the right people and practices in place.
Develop product strategy
When it comes to building new products, you often don’t know what you don’t know. Get advice that’s been tried and tested – not theoretical or academic.
Digital transformation & change management
I’ll help you navigate transformation and work with your team or agency to build sustainable practices and serve customers better.
Build internal communities of practice
The mindsets and skillsets of your team will make or break you, and sometimes it takes more than a workshop to keep people on track. I’ll teach your team how to sustain best product practices long after I’ve gone.
When Martin joined Huddle our product management was a total mess – he swiftly brought critical thinking and process into the equation, turning decision-making in this area from a black box into something the entire company could understand, appreciate and feed into.
Andy McLoughlin, OBE, Co-Founder of Huddle & Partner at Uncorked capital
I talk a lot
I’m a regular speaker at companies, meetups, and conferences around the world, including Lean Startup Week, Silicon Slopes, and Stockholm Tech Fest. I’ve earned my speaking chops as MC and introducing keynote at #mtpcon, the largest product conferences in the world.
One of the best talks at Mind the Product was not even an official talk but the introduction by Martin Eriksson
Marty Cagan, SVPG
The best-seller on product leadership
Published by O’Reilly in 2017 and written with Nate Walkingshaw (CXO at Pluralsight) and Richard Banfield (VP of Design Transformation at InVision), my book Product Leadership has been widely regarded as the guide for how to launch successful products and build great teams.
Designers, engineers and product managers who’ve been looking to take the leap into leadership, look no further. This book distills the history and future of the field alongside insights from its luminaries and experts – an invaluable guide for leveling up your skills and execution.
Ryan Freitas, Product Design Director at Facebook
Recent articles
Read my latest thoughts on building products people love, that teams love working on.
Why Digital Transformation Requires Product Management
Digital transformation isn’t an IT project stuck in a cost centre or in an innovation lab. It has to reflect the existing company brand, values, and people while also refocusing the business on building continuous processes for discovering new ways to solve customer problems and deliver value.
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Why Autonomous Product Teams Work Better
Never forget that as a product leader you are only as good as your team, and setting up autonomous product teams for success and giving them the space to do their best is ultimately how you and your product will be successful.
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Product Management is a Team Sport
In almost every organisation product managers have no direct authority over engineers, designers, marketers or any other members of the product team. This oversight of organisational theory may seem like a bad thing on the face of it, but I disagree. It forces product managers to exercise true leadership, and not to manage by authority alone.