Product Leadership Coaching for founders, CEOs, and executives ready to lead with clarity.

Building a great product is hard. Leading a product organisation through change is harder. Doing it while scaling a company? That’s where most transformations stall.

Whether you're a founder-CEO navigating your first product hire, or an executive charged with turning a product around, I can help you steer through the messy middle of product transformation with clarity and confidence.

Helping You Take Your Product Organisation to the Next Level

Whether you're scaling fast or driving through transformation, I work directly with CEOs and senior leaders to make product a true force multiplier in the business.

That includes (but is not limited to):

  • Helping clarify and communicate a compelling vision — something your execs and product teams can rally around.

  • Crafting a product strategy — using data and insight, focused on solving the right problems in the right order.

  • Shaping the org design and team topology — so structure supports strategy and your product teams are set up to succeed.

  • Hiring and coaching key team members — helping you build a world-class product leadership bench through interviews, assessments, and coaching plans.

  • Navigating tricky internal dynamics — helping you work more effectively with stakeholders & align cross-functional teams.

This isn’t playbook consulting. It’s grounded, collaborative coaching — tailored to your context, your organisation, your team, and the change you're trying to lead.

Why it matters

Most product transformations fail not because of bad ideas, or bad people, but because:

  • Leaders aren’t aligned on what “good” looks like

  • Product strategy is disconnected from company strategy

  • Teams are busy, but not focused

  • Culture change is attempted through process, not people

I help you cut through the noise, ask the right questions, and build the capability — in yourself and your team — to lead real change.

How it works

I coach a small number of executives at any one time. Our work together might include:

  • Weekly 1:1 sessions

  • Shadowing product reviews and leadership meetings

  • Strategic working sessions with your product and exec teams

  • Unlimited async support for in-the-moment challenges

We’ll define success together — but I’m not here to stick around forever. I want to help you build the clarity and confidence to do this without me.

Work with me

I work with CEOs, product leaders, and execs in mission-driven companies tackling complex problems — from fintech to climate to AI.

If you're navigating questions like:

  • “How do we actually become product-led?”

  • “What should my product org look like at this stage?”

  • “Why do we keep shipping but not moving the needle?”

  • “How do I give product leaders the space to lead, without losing visibility?”

We should talk.

Get in touch on LinkedIn or email me through the form:

“When Martin joined Huddle our product management was a total mess - he swiftly brought critical thinking and process into the equation, turning decision-making in this area from a black box into something the entire company could understand, appreciate, and feed into. ”

Andy McLoughlin, OBE
Managing Partner at Uncork Capital

“I have had the absolute joy and privilege of being coached by Martin for several years through the highs and lows - listening and guiding me from VP to CPO whilst sharing his wisdom from over 25 years of building successful products.”

“His coaching has enabled me to be a better product person and leader, and in doing so guide the development of our product strategy and org design through the rollercoaster of scaling a start-up.”

Gavin Wade, CPO at Unmind