Original thinking, strategies, and insights.

From writing the book on Product Leadership, to doing the deep thinking about strategy and decision making, my writing is helping shape businesses around the world.

The Decision Stack

Coming in 2025

I’m currently developing a book I’m calling the Decision Stack. It’s a mental model for strategic alignment – empowering everyone in your company to make better decisions, faster. The book is still in development, but leading organisations from startups to giants like Novo Nordisk and Bloomberg are already adopting the approach.

Coming Summer 2025 - watch this space!

Product Leadership

My (ahem) best-seller

Good product management is critical to gaining and maintaining a competitive advantage. My co-authors Nate Walkingshaw, Richard Banfield, and I interviewed over 100 of the world’s top product leaders to uncover and share their insights into how to launch successful products and build great teams.

Published by O’Reilly in 2017 with a foreword from Ken Norton (then Product Partner at Google Ventures), our book has quickly become the de facto guide to product leadership, has been translated to six languages, and is a consistent best-seller in the category.

What people are saying about the Decision Stack.

  • “The Decision Stack is such a powerful mental model. It has helped me unblock countless organisations lost in creating their product strategy and defining meaningful goals and objectives. It brings clarity and simplicity to what feels complicated and challenging, helps everyone connect the dots, and brings directional clarity to teams, stakeholders, and your own product thinking.”

    Petra Wille
    Author of Strong Product People

  • “I truly, TRULY love the Decision Stack. It’s the best kind of framework: a simple visualization that both explains and systematizes a small handful of important concepts.”

    Matt LeMay
    Author of Product Management in Practice

  • "The Decision Stack is the glue that connects all the tools leaders need for strategic alignment, great OKRs, and focus for their teams"

    Christina Wodtke
    Author of Radical Focus

  • "The Decision Stack framework underpins the entire strategic operating system of Griffin, the bank I co-founded with Allen Rohner in 2017. The Decision Stack gives a clear and simple framework to enable strategic decision making that's served us very well and I have yet to find anything that comes close."

    David Jarvis
    Founder & CEO at Griffin

What people are saying about Product Leadership.

  • “This book will be your guide to navigating product leadership, the one I never had. Within its pages you’ll hear a diversity of opinions from the industry’s most successful and respected product leaders, insights that will help you lead your team and deliver exceptional products.”

    Ken Norton, GV

  • “Designers, engineers and product managers who’ve been looking to take the leap into leadership, look no further. This book distills the history and future of the field alongside insights from its luminaries and experts – an invaluable guide for leveling up your skills and execution.”

    Ryan Freitas, Facebook

  • “This book delivers impactful lessons in customer driven Product Management practices. The approaches in Product Leadership – backed by real, relatable experiences – make this an indispensable reference to deliver and evolve great products for our users!”

    Heather Abbott, NASDAQ

  • “Packed with deep knowledge – I learned more from the introduction than I learn from most other books cover to cover.”

    Sam Fitting, Sears

  • “Product Leadership is the perfect companion to Inspired, the product bible by Marty Cagan.”

    Teddy Zetterlund, Lägenhetsbyte

  • “If you are a CPO, VP of Product, or Director of Product, this is the book you’ve been waiting for.”

    Josh Todd, Tune