
Helping product focused teams through pivotal moments
Start-up | Scale-up | Pivot | Transformation
Connecting the dots between customers, technology, and business outcomes since 1994.
Technology is transforming at its fastest rate in history. Change is constant, experts are everywhere, and it has never been more complex to build or evolve your organisation. Yet the problems you’re facing on a day to day basis are as simple as they’ve always been - strategic clarity, high quality + high velocity decision making, and scalable organisational design are how you thrive.
Using my 30 years of experience building businesses, teams, and products, I know how to design your organisation and empower your people to make better decisions, faster. As an advisor, I have helped over 150 companies overcome pivotal moments and embed strategic clarity throughout their business. I speak about vision, strategy, and decision making to audiences around the world, and I regularly publish my thinking - new book coming soon!
I wear a few hats:
Strategic advisor
Helping boards, founders, and leaders navigate product and technology challenges
Speaker and facilitator
Transformational talks and workshops for teams, companies, & conferences
Author and thinker
Writing about strategy, alignment, and product leadership.

“One of the best talks at Mind the Product was the introduction by Martin Eriksson”
— Marty Cagan