Challenging
the status quo
since 1994

Leveraging 30+ years experience as a product leader, founder, author, and investor to help you build better products, teams, and businesses.

Work with me

Advisor & NED

Helping boards, founders, and CEOs navigate strategy, product, and technology. 

Leadership Coach

Helping leaders steer through the messy middle of product transformation with clarity.

Speaker & trainer

Transformational talks and workshops for teams, companies, & conferences

Author & thinker

Writing about strategy, alignment, and product leadership.

Connecting the dots between customers, technology, and business outcomes.

Technology is transforming at its fastest rate in history. Change is constant, experts are everywhere, and it has never been more complex to build or evolve your organisation. Yet the problems you’re facing on a day to day basis are as simple as they’ve always been - strategic clarity, high quality + high velocity decision making, and scalable organisational design are the only way to thrive.

Using my 30 years of experience building businesses, teams, and products, I know how to design your organisation and empower your people to make better decisions, faster. As an advisor and coach, I have helped over 150 companies overcome pivotal moments and embed strategic clarity throughout their business. I speak about vision, strategy, and decision making to audiences around the world, and I regularly publish my thinking - new book coming soon! 

“Martin has unique and truly valuable experience leading, coaching, and advising organizations of all sizes, across industries and countries. If you're looking to take your organization to the next level, Martin has the knowledge and experience to truly help.”

— Marty Cagan, Founding Partner at Silicon Valley Product Group

Martin Eriksson and Marty Cagan