Hi, I’m Martin Eriksson.

I’ve been building stuff online since 1994

Martin Eriksson has spent three decades helping organisations figure out why they're stuck and what to do about it.
He's been building digital products since 1994, built SaaS before anyone called it SaaS, and worked his way through companies of every size and stage: The Financial Times, Monster, Huddle, Covestor, Cazoo, and most recently as Product Partner at EQT, one of the world's largest private investors. Along the way he's advised over 150 companies on the thing most of them were missing: not better tools, but the connective tissue between their strategy and the people doing the work.
Today Martin works as a board member, strategic advisor, and leadership coach, helping founders, CEOs, and product leaders build the clarity their organisations need to move at pace. His most recent book, The Decision Stack: How Strategic Alignment Unlocks Organizational Momentum, distils everything he's learned about aligning an organisation from vision to execution.
As founder of ProductTank, co-founder of Mind the Product (together the world's largest product community, active in over 200 cities), and co-author of Product Leadership (O'Reilly, 2017), he has helped define the product management discipline and shaped the practices of a generation of product leaders.
Martin Eriksson has spent three decades helping organisations figure out why they're stuck and what to do about it.
Originally Swedish, Martin grew up following his parents across Indonesia, Kenya, Thailand, Iraq, and Turkey before landing in London, where he's lived for most of the past 25 years. He built his first website in 1994, built SaaS before anyone called it SaaS, and organised what was probably the first live-streamed event in Europe in 1995, mostly because he didn't know these things were supposed to be difficult.
That curiosity has carried him through companies of every size and stage: The Financial Times, Monster, Huddle, Covestor, Cazoo, and most recently as Product Partner at EQT, one of the world's largest private investors. Along the way he's advised over 150 companies on the thing most of them were missing: not better tools, but the connective tissue between their strategy and the people doing the work.
As founder of ProductTank, co-founder of Mind the Product (together the world's largest product community, active in over 200 cities), and co-author of Product Leadership (O'Reilly, 2017), he has helped define the product management discipline and shaped the practices of a generation of product leaders. His most recent book is The Decision Stack.
When he's not in front of an audience or a laptop, he's most likely in a coffee shop with his wife and dog, or on a bicycle, trying to get out of the city.
Martin Eriksson is a board member, strategic advisor, and author of The Decision Stack. With over 30 years building businesses, products, and teams, he's advised over 150 companies on aligning from vision to execution, and previously served as Product Partner at EQT, one of the world's largest private investors. As founder of ProductTank, co-founder of Mind the Product, and co-author of Product Leadership (O'Reilly, 2017), he helped define the product management discipline.