Hi, I’m Martin Eriksson.

Martin Eriksson has spent three decades helping organisations figure out why they're stuck — and what to do about it.

He's been building digital products since 1994, built SaaS before anyone called it SaaS, and has worked his way through companies of every size and stage: The Financial Times, Monster, Huddle, Covestor, Cazoo, and most recently as Product Partner at EQT, one of the world's largest private investors. Along the way, he's advised over 150 companies on the thing most of them were missing: not better tools or frameworks, but the connective tissue between their strategy and the people doing the work.

Today, Martin works as a board member, strategic advisor, and leadership coach — helping founders, CEOs, and product leaders build the clarity their organisations need to move at pace. His most recent book, The Decision Stack: How Strategic Alignment Unlocks Organizational Momentum, distils everything he's learned about what it actually takes to align an organisation from vision to execution.

As the founder of ProductTank, co-founder of Mind the Product — together, the world's largest product community, active in over 200 cities — and co-author of Product Leadership (O'Reilly, 2017), he has helped define the product management discipline and shaped the practices of a generation of product leaders.